The Simple Way to Attract Attention Amongst Competition…
I was looking at a list of podcasts that I was either about to be on or was considering being on and I noticed something.
There are countless shows based on success, motivation, mindset, sports, performance, growth… goddamn!!! EVERYONE has a show about these topics.
Maybe you think I’ll say that they all suck because they’re all the same.
No.
Some of these shows are still good shows. Some of the hosts and their content have actual substance. But because of the ubiquity of content on the aforementioned topics, many of these shows and their content will be forever under-appreciated.
What you should be asking, then, is how some shows are able to carve out space in a crowded field — say, “personal growth” — when there are 97 other choices for consumers to listen to.
Clearly, you need something more than just a topic.
Personal growth, success and motivation are good ideas for content. People want all of that stuff. And, you may very well have great stuff to share on the subject. But it doesn’t matter if no one is paying attention.
Add a secret sauce to your topic — a sauce that can’t be copied because you own it.