STOP 🛑 Chasing Credentials And Do THIS…

All our lives, we’re taught to respect, honor and chase credentials.

Teacher.

Doctor.

Graduate.

“Certified XXXX.”

Many people accept and follow this advice. They go and attain credentials.

These credentials are good, as long as you stay in the environment where they matter and only deal with others who are climbing the same ladders you’ve climbed.

For example, a doctor working in a hospital.

A principal working in a high school.

A certified XXXX teaching others who are trying to become certified XXXXs.

The problem: As soon as you step out of that room (literally or metaphorically), your certification isn’t worth a hill of beans.

Nobody needs to respect it.

It isn’t worth money.

It only matters when you hang around people who choose to care about it.

I knew a woman who was a personal trainer. She had no certifications, but she had clients and wanted more. I gave her some tips on marketing herself to get more clients.

She pushed back.

“But Dre, I don’t have a trainer certification, didn’t go to college, haven’t taken any classes on being a trainer… what if someone asks me about these and I have nothing?”