🤕 No Choice: I’m Shutting It Down 🙊

Dre Baldwin
6 min readDec 5, 2023

I just finished my second of back-to-back readings of the book, “10x Is Easier Than 2x,” by Benjamin Hardy and Dan Sullivan.

The book is about how we can make the big leaps in our lives and careers, and why said big leaps take less time and energy than small, incremental progress.

It’s true.

This is a concept I’ve believed in for a long time and talked about plenty. Hardy (who did most of the writing) and Sullivan (the concepts grow from his wisdom) articulate the concept in a way that I wish I would have done first.

Although 10x is logically easier, most people never get there.


Because we are emotionally — not logically — attached to “2x” (incremental) behavior.

And you can’t do 10x and 2x at the same time. It’s a binary; you’re doing one or the other.

I’ll be discussing this angle, which I call “The Void,” in episode #2733 of the Work On Your Game MasterClass.

“10x Is Easier Than 2x” is not for everyone. It’s a concept for the person who’s in the right season of life to receive and apply it. I found this book at the perfect time, as I’m ready for the change that the authors lay out.

As such, over the last couple of weeks I’ve been working on and implementing things that have dawned on me from the 10x book.

Though it’s written for entrepreneurs, the concepts apply to personal life the same as they do to work life.

Personal case in point…

On my Saturday morning run, 7 miles across the Venetian Causeway to Miami Beach and back, reality slapped me in the face re: my body.

I’ve had a left Achilles issue for a few months now. One day after a run a month or two ago, my left heel was so sore I could barely walk. I took two weeks off for it to get better.

That did NOT work.

It’s still sore, but not getting worse. So I’d conditioned myself to deal with the discomfort, push through it and run anyway. I enjoy running enough to do this.

This past Saturday, I was back at it as usual. I’d been getting my conditioning back despite the Achilles issue, and was 7–10 days away from hitting my “game shape” running pace.

Then, about halfway through my run… my right hamstring tightened up.



Dre Baldwin

The Discipline to Produce Your Best On Your Toughest Days. It ain’t for everybody. #TheThirdDay Creator of #WorkOnYourGame. DreAllDay.com