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My ONLY Credential 🎫
Certification: the action or process of providing someone or something with an official document attesting to a status or level of achievement.
I know professional speakers who have climbed the National Speakers Association (NSA) ladder of credentials, and as a result have a bunch of letters after their names. Things like CSP — “Certified Speaking Professional” — whatever that means.
I have none, but have a five-figure speaking fee.
I know coaches who have gone through different coaching certification programs, and have the accompanying credential letters or titles after their names.
I have zero, yet I don’t coach anyone for less than a five-figure investment.
Back in the day, I knew athletes who went through all types of training programs, had multiple trainers, and played in all the best AAU programs.
I had none of any of those. But still had a nearly decade-long professional playing career.
I have only one credential.
Balls.
In speaking, I simply decided on a fee and started asking for it.
As a coach, I built my brand to reflect what I charge.
In sports, I sold my way into the room — and played my way into staying.
You may want many credentials. You NEED only one credential.
It’s the same one I have.