If Your Dog Dies, It’s YOUR Fault…

Have you ever fed medicine to a dog?

Dogs don’t like medicine. And, unlike with humans, you can’t rationalize with a dog to ingest something they don’t like for their long-term positive benefit.

To get a dog to take medicine, you have to trick them. I’ve wrapped medicine in deli meat. Hid medicine inside dog treats. Crushed pills and slipped it in the dog food bowl. Concealed it in peanut butter and let dogs lick it off my fingers.

Those all worked.

Humans are like dogs in some ways, particularly the parallels of feeding people knowledge the way you feed a dog medicine. A small percentage of people go looking for “mental medicine”: instructions and processes that require time and effort. These are the courses, workshops and coaching programs you see out there. Only a very tiny percentage of people ever even consider signing up for those. They know when they look for it that what they find will require hard work.

Most people never look for such things, but without the medicine, they can’t possibly grow and prosper. How do you get it to the masses, then? The same way you medicate your French Bulldog: Hide the pills inside a treat.

Entertain. Tell a story. Make it fun. Meet them where they are, then slowly bring them to where you are.